The opening transom on the True North line of boats is more than an award winning innovation. This concept and other creative features are the gateway to all things that are fun on the water. The heart and soul of the True North line of power boats is quite simple; how we arrived there is another story.

When several boat builders were rushing into the market place with their version of “dock jewelry” in the late 90’s we took a step back and realized that there was something missing in this rush of low-function, expensive-looking vessels. Very simply, we knew there was an opportunity to design a boat with stunning, modern New England-styling that would allow boaters to easily interact with the body of water they love the most. After, several focus groups and hundreds of interviews with the right people, we knew that we were on to something. The result was a 38’, single engine power boat with stunning good looks and a simple, elegant, useful layout. Most boat builders start with the boat and add a swim platform. We did just the opposite. We also made room for Dinghies and kayaks in the cockpit and on the Cabin top. The open, galley up floor plan lets the outside in when you want it, inspiring an experience on the water that boaters crave. Some called it “genius”, or the “perfect boat”, we called the True North 38 Smart Luxury.

Since, the inception of the True North brand a decade ago we have grown to a family of over 160 owners. Like all great ideas, there have been several earnest imitators of this concept. This is something we’re used to as the True North line is not the only “first” development we’ve had at Pearson Marine Group.